While you are willing to put in the time and effort to grow your small business, patience is a virtue. This is especially true for you entrepreneurs who were not necessarily born with this “patience” gene. You want to see your small business grow fast, right!?
Luckily, you have one thing going for you and that is creativity. So instead of working hard – work smart. Use your creativity to solve inefficient work habits. Be critical of “how” you do things and strive to improve efficiency. Also, learn to take advantage of all resources available to you as a small business owner – there are so many! In no time you will be working smarter, not harder, and will begin to see results quicker.
Here are a few tips and tricks on how to grow your small business fast.
So you all ready did the heavy lifting to acquire these customers so why stop there? Previously satisfied customers are built-in ambassadors of your brand. Especially if all they have is great things to say about your brand or startup, this “word of mouth” advertising should be harnessed and encouraged by you. Send thank you cards to keep your brand at the top of their mind or, even better, offer your happy customer an incentive for referring more customers to you.
Attract Obvious Customers
Untapped target audience’s who are less familiar with your product vertical often require more educating and convincing which translates into exponentially more time and money.
A better tactic to gain customer’s quickly is to “drill vertical,” which means targeting current known customers of your industry, says management expert Jerome Knyszewski. These are the customer’s that are right under your nose and you should not pass them up. Quite the contrary actually – you should drill your focus to target them!
Stay Competitive Using Technology
Embracing technology can help entrepreneurs stay competitive, increase business, and improve a business owner’s organization and efficiency, suggests the U.S. Small Business Administration.
For example, Toggl is a free time tracking app that helps your business improve productivity and efficiency. Hootsuite, offers free social media management tools.
Many software companies like these offer free trials. This is great because you have the opportunity to sample all the many different online tools to determine what works best for your small business.
“Building relationships is crucial to growing a small business and may be the most important thing a small business owner can do,” says Barry Saltzman, founder and CEO of the Saltzman Enterprise Group. This is because your connections can serve as a business resource or even can become the source of a referral.
So take these wise words to heart, and venture to seek more networking opportunities. Although the value of face-to-face networking is prime, web-based networking platforms, such as LinkedIn are also becoming increasingly valuable because of the pure number of connections you can make quickly. With LinkedIn alone, you can easily achieve 500+ connections if you actively use it.
Learn to Delegate
Delegating certain tasks can allow you to concentrate on what’s important and this is – growing the business, says business author and journalist Robert Heller in his book, How to Delegate.
In case you are uncomfortable with delegating, as so many small business owners are, Heller outlines his method in five steps so you can easily learn the ropes. First select the task; appoint the person to do the assigned the task; brief that person so he or she understands what is to be done; control the process; and appraise the results. Learn to practice this in your day-to-day of running your business and slowly but surely you will have the laser focus that you need to grow your business!
Share your favorite tips and tricks on how to grow your business quickly!