Apple announces iPhone 4, uses iOS and FACETIME trademarks for new iPhone


In a coup of sorts, Facetime Communications Inc, that holds the trademark rights to the mark “FACETIME” has transferred the mark to Apple Inc. The mark “FACETIME” assigned the registration number 2296859 was filed with the description “computer software used for communicating over global computer networks using voice, text, fax, or e-mail.”

The firm’s CEO Kailash Ambwani says in his blog, FaceForward, “Today is an interesting and memorable day for FaceTime.  Earlier, Apple introduced their next generation iPhone and announced that it will use “FaceTime”  as the trademark for its new video calling application…Our agreement with Apple to transfer the FaceTime trademark to them comes as we are rebranding our company to better reflect our capabilities.”


For once Apple took the safe way out in acquiring Trademarks. Apple’s iPhone operating system has been called iOS which just happens to be the same trademarked acronym that Cisco uses for its Internetwork Operating System. However this time around Cisco and Apple came to terms ahead of Monday’s announcement.

The word mark “IOS” bearing registration number 2214831 has been licensed to Apple by Cisco. As Carvell explains on the Cisco Blog: “Cisco has agreed to license the iOS trademark to Apple for use as the name of Apple’s operating system for iPhone, iPod touch and iPad.  The license is for use of the trademark only and not for any technology.” Mind you its only the trademark and not the technology.

The USPTO is yet to update the case history of the marks, “FACETIME” and “iOS” to reflect these changes.

Apart from all this Apple has also received 33 patents including key patents for iSight Camera as reported by PatentlyApple. We are definitely on the verge of a new OS revolution.

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