Apple recently purchased LALA – the online music service and most folks knew it was a matter of time before Apple started using Lala’s tech into its own subscription setting. While TechCrunch reported that iTunes Live maybe a push by the conglomerate to sell more concert recordings, there is talk about Apple could launch a “live connected” aka cloud jukebox style system.
More concrete evidence is in the form of Apple’s recent filing of the mark “iTunes Live”. Both a stylized design mark bearing serial number 85030144 and a word mark with serial number 85030139 have been filed on Friday May 7th 2010. The status of both marks read as the records have not yet been assigned to an examining officer.
The correspondent attorney in both cases is Lisa G. Widup and she alone has 112 trademarks listed to her name as a correspondent contact for most recent Apple trademark applications.
Coming back to the mark of “iTunes Live” (see image up top) the application was filed under two separate classes with the following descriptions;
– Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content
– Entertainment services, namely, arranging and conducting of concerts and live musical performances.
This newest filing of Apple for its music services suggests Apple’s music services may get a mobile boost quite soon.